1. LOVE—Friends like but
    leaders love.
  2. EXPECTATIONS—Setting the Bar Sets the Tone.
  3. ASSIGNMENT—Square Pegs in Round Holes Never Fit!
  4. DEVELOPMENT—the Good Get Better, the Best Excel!
  5. EVALUATION—Leaders Succeed by Making Judgments.
  6. REWARDS—An Organization Elicits the Behavior It Rewards.
  7. SYSTEMS—Structure Frees the Mind to Be Creative.
  8. HUMOR—Lead with Humble Humor not Hubris.
  9. INTEGRITY—Begin Every Action with a Commitment to Integrity.
  10. PASSION—Drives Purpose and Performance.
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